-- Panel of Leading Industry Innovators to Share Recipe for Successful Cross-Platform Entertainment Experiences --

Contact: Dana M. Harris, Beck Media & Marketing, For NAB Show Inquiries, 310-300-4824; Ann Marie Cumming, NAB, For NAB Inquiries, 202-429-5307   

WASHINGTON, March 18, 2011 /Standard Newswire/ -- Key creatives and executives at the forefront of the burgeoning transmedia movement will convene at the 2011 NAB Show to participate in a panel session titled "Transmedia: Telling the Story Through Narrative Content, Games and Real-World Adventures." The 2011 NAB Show takes place April 9-14, in Las Vegas.

The expert panel features some of the industry's leading voices in transmedia, including Danny Bilson, EVP, Core Games, THQ; Jeff Gomez, transmedia producer & CEO, Starlight Runner Entertainment; Gale Anne Hurd, producer ("The Walking Dead," "The Terminator," "Aliens"); Tim Kring, multiplatform storyteller ("Conspiracy for Good," "Heroes") and Kim Moses, executive producer/director/writer, Sander/Moses Productions/Slam ("Ghost Whisperer").

Renowned American media scholar and originator of the term "transmedia," Henry Jenkins, will moderate the NAB Show Super Session, which takes place Monday, April 11, from 2:30 to 3:30 pm.

"Transmedia: Telling the Story Through Narrative Content, Games and Real-World Adventures" will explore how to create an immersive and expansive cross-platform entertainment experience. Citing examples from recent and upcoming feature films, TV, ARG, video games and location-based projects, panelists will examine the necessary ingredients of a fertile transmedia property, the impact of video games and multiplayer participation on storytelling and the need for fresh creative skill sets and new forms of collaboration.

Henry Jenkins, provost's professor of communication, journalism, and cinematic arts at USC, and author of the award-winning book Convergence Culture: Where Old and New Media Collide (2006) has written and edited more than a dozen books on media and popular culture. As one of the first media scholars to chart the changing role of the audience in an environment of increasingly pervasive digital content, Professor Jenkins has been at the forefront of understanding the effects of participatory media on society, politics and culture.

Danny Bilson is executive vice president of Core Games at THQ, where he oversees production and marketing across the company's core gaming product portfolio. Under his guidance, THQ is embarking on several cross-platform ventures, including the recent release of the "Homefront" game and graphic novel, and a partnership with award-winning director Guillermo del Toro. Before joining THQ, Mr. Bilson provided creative direction for some of the most successful video games in the history of the industry, including "The Sims" (as co-producer), "Medal of Honor," "James Bond" and the Harry Potter franchises.

Jeff Gomez is an expert at incubating new entertainment franchises for cross-platform implementation. As CEO of Starlight Runner Entertainment, he leverages intellectual properties into global franchises that successfully navigate an array of media channels. Mr. Gomez has worked on such blockbuster universes as Disney's "Pirates of the Caribbean," Microsoft's "Halo" and James Cameron's "Avatar." He sits on the board of the Producers Guild of America East, as well as on the PGA New Media Council.

Gale Anne Hurd is one of the industry's most respected and innovative film and television producers. She developed and executive produced AMC's hit drama, "The Walking Dead," which has become the most watched drama series in basic cable history. She also produced and co-wrote "The Terminator," and quickly followed that success with "Aliens," which received seven nominations and two Academy Awards, and the sequel, "Terminator 2: Judgment Day."

Tim Kring's "Heroes" set the bar for multiplatform storytelling, inspiring 76 million fans to tune in across platforms and earning the Primetime Emmy for Interactive Television in 2008. In 2010, Mr. Kring received the Pioneer Prize at the International Digital Emmy Awards in recognition of his industry-leading creativity in multi-screen storytelling. He recently launched "Conspiracy For Good," a global movement that allows the audience to become part of the story to create positive real world change, and he will begin production on his latest TV pilot, "Touch," for FBC and 20th Century Fox studios later this year.

Kim Moses is co-founder of SANDER/MOSES PRODUCTIONS, where she produces/directs/writes TV Series, TV Movies, Feature films and Reality programming for the world's major entertainment outlets. Under her digital media shingle, SLAM INTERNET, she has co-created the Total Engagement Experience, a business and creative model in which a television show, feature film or brand is the key component of a comprehensive entertainment experience using internet, mobile, publishing, interactive DVD's, video games, music and more, establishing an Infinity Loop that creates press buzz, new revenue sources and increases ratings.

About the NAB Show
The NAB Show, held annually in Las Vegas, is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. With nearly 90,000 attendees from 151 countries and more than 1,500 exhibitors, the NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, the NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. Complete details are available at www.nabshow.com.

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About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.