Contact:  Kristopher Jones, 202-429-5486

WASHINGTON, March 23 /Standard Newswire/ -- Assistant Secretary of Commerce & Director General Suresh Kumar, a top official from the U.S. Department of Commerce (DoC), will discuss the President's National Export Initiative (NEI) at the NAB Show in Las Vegas. His address will focus on how International Trade Administration and the U.S. and Foreign Commercial Service are supporting efforts to reach the President's goal of doubling exports in five years and supporting 2 million jobs. The session is part of the DoC's Showtime Program at the NAB Show and will take place Wednesday, April 14.

In his address, Kumar will offer an overview of the government programs and assistance available to U.S. companies interested in expanding exports into new markets. Kumar's diverse experience includes 15 years as a popular news and sports anchor on national television in India and 30 years as an international businessman culminating in his tenure as head of Worldwide Pharmaceuticals for Johnson & Johnson.

Kumar oversees the U.S & Foreign Commercial Service (USFCS). The extensive worldwide network of the USFCS extends to 109 offices across the U.S and 127 offices overseas in 77 countries. USFCS is the trade promotion arm of the U.S. Government that supports and provides customized solutions to U.S. businesses so that they can compete and win in the global marketplace.

Recognized as the electronic media industry venue with the highest potential for export opportunities, the NAB Show once again has been selected by the U.S. Commercial Service to participate in the International Buyer Program (IBP). Through the IBP program and its globally integrated network, the U.S. Commercial Service helps small and medium-sized U.S. businesses expand their global reach and awareness.

Twenty-four officers from U.S. posts around the world will be available at the NAB Show to assist U.S. companies with their export needs. Another 50+ delegation leaders from the private sector are escorting international delegations, including Brazil, Colombia, Ecuador, Egypt, Indonesia, the Netherlands, Nordic Region, Philippines, Senegal, Singapore, South Korea, Spain, Thailand, Turkey, Ukraine, and Vietnam, to the NAB Show.

About the 2010 NAB Show
The NAB Show will take place 10-15 April, 2010 in Las Vegas (exhibits open 12 April). It is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. Complete details are available at www.nabshow.com.

News media registration is now available online. Click here to register as press for the NAB Show.

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.