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Contact: Jim Weiss, Gospel Music Channel, 770-692-4579
ATLANTA, Oct. 14 /Standard Newswire/ -- The Gospel Music Channel (GMC) television network (www.gospelmusicchannel.com) ranked #1 in perceived consumer value among 43 measured cable networks in BETA Research's annual Digital Cable Subscriber Study, according to survey results released today. The annual survey of measures subscriber perceptions and opinions of digital cable networks across a variety of categories.
GMC also ranked #1 in perceived value among African Americans ($2.97), women ($2.08), men ($2.01) and 18-49 year olds ($2.35) in this year’s study.
GMC viewers valued the channel at $2.06 per month, tying it with NFL Network in average perceived value among viewers. GMC's value and rank among viewers improved from 2008, the first year the network was included in the BETA study, when GMC ranked #6 with a perceived value of $1.58 per month.
"This is a resounding third-party endorsement of the high value that we deliver to our affiliates and viewers alike," said Charles Humbard, founder and president of GMC. "We've grown so rapidly and these results show that viewers are discovering GMC -- and loving it."
Other key findings include:
- 62% of GMC viewers reported being very satisfied with the network, which ranks it #3. 79% of African-American, 73% of women and 63% of 18-49 year old viewers reported being very satisfied with GMC, which ranks #1 among each viewer group.
- 77% of viewers rated GMC important to their enjoyment of cable (rank: #6), African-Americans rated the network higher at 89% (#2).
The BETA Research annual Digital Cable Subscriber Study was conducted online in July 2009 among a national sample of digital cable TV subscribers. The survey area consisted of 32 cable system franchises across the country. The systems were selected on the basis of geography and system size. A total of 1,996 online questionnaires were completed: 1,732 with adults age 18+, and 264 with teens age 12-17.
GMC is the fastest-growing network in television and can be seen in 45 million homes on various cable systems around the country, on DIRECTV on channel 338 and on Verizon FiOS on channel 224.
