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Ascension Launches Highly-Anticipated Children's Line for a New Generation of Catholics
Oct. 12, 2020

WEST CHESTER, Penn.,  Oct. 12, 2020, /Standard Newswire/ -- Releasing today is Ascension's new line: Ascension Kids. The highly-anticipated line from the leader in Catholic faith formation is designed for ages toddler through 12. The books, Bibles, curricula, and gifts included in the new brand will help children dive deeply into the beauty and truth of the Catholic Faith. "Ascension Kids" products feature engaging illustrations, age-appropriate activities, and kid-friendly explanations of Catholic stories and teachings.

"Kids represent 25% of the Catholic Church in the United States today, and 100% of the Church of tomorrow. Therefore, few things are more important to Catholic parents, pastoral leaders and religious educators than the faithful transmission of our faith to the next generation," explains Matthew Pinto, Founder and President of Ascension. "To this end, we wanted to create an array of new resources that would unpack and display the richness and beauty of our Catholic faith."

"Catholic parents, teachers, and mentors have a sacred calling from God to bring up their children in the faith," adds Luis J. Medina, General Manager of Small Group and Consumer Products at Ascension. "Ascension is proud to come alongside families, parishes, and school communities to support them in this critical mission. The resources we are offering with the new Ascension Kids brand are faithfully Catholic, beautifully designed, and just plain fun!"

Previously this year, Ascension released several Bible story books and activity books for children, products which will now be included in the Ascension Kids line. The announcement of Ascension Kids brand solidifies the company's position in the Catholic children's market, and portends many future releases, including the Interactive Mass Book and God's Plan in Scripture (GPS) which both became available for pre-order today (details below). A children's book about Christmas is planned for Advent 2020.

Shop the collection at:

See the video announcement online here

SOURCE Ascension

CONTACT: Laura Orrico, 872-216-3781

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