U.S. Commerce Secretary Carlos M. Gutierrez to Deliver Session Keynote; SuperSession Panelists Include Officials from Brazil, Japan and the United States

Contact: Tara Dunion, 703-907-7419, tdunion@CE.org; Sarah Szabo, 703-907-7468, sszabo@CE.org; both with the Consumer Electronics Association

ARLINGTON, Va., Dec. 29 /Standard Newswire/ -- The Consumer Electronics Association (CEA^®) today announced that senior technology policy makers from Brazil, Japan and the United States will participate in an International SuperSession at the 2007 International CES^®. U.S. Secretary of Commerce Carlos M. Gutierrez will kick off the SuperSession with an opening keynote address focused on international competitiveness in the 21st century. Produced by CEA, the 2007 International CES, the world's largest technology tradeshow, returns to Las Vegas January 8-11 to celebrate its 40th anniversary.

"Consumers' access to broadband networks, the availability of wireless spectrum and the transition to digital broadcasting are all critical factors driving products and services on exhibit at the 2007 International CES," said CEA president and CEO Gary Shapiro. "Our International SuperSession will explore which country or region is best prepared to handle the convergence of voice, video and the Internet, and which policies best support industry growth and sales of high tech consumer products and services."

With a focus on technology policy challenges and success stories in Brazil, Japan and the United States, the International SuperSession is slated for 1:30-2:30 p.m. Tuesday, January 9 at the Las Vegas Convention Center (LVCC), North Hall N262.

Following Gutierrez's address will be the International SuperSession panel, moderated by Financial Times technology correspondent Christopher Nuttall. Panelists include Brazilian Minister of Communications Hélio Costa; Japanese Senior Vice Minister for Internal Affairs and Communications Norihisa Tamura and Ambassador David A. Gross, U.S. Coordinator for International Communications and Information Policy, U.S. Department of State.

The 2007 International CES will feature more than 175 conference sessions, including eight SuperSessions, where CES attendees will hear from top industry executives and policy makers on key consumer technology trends and developments. Other CES SuperSessions include Understanding Consumer Digital Ecosystems: What it Takes to Succeed, Get Ready for the End of Analog TV and Content and CE Partnerships: Breaking New Ground.

For a complete list of conference and SuperSessions, or for more news on the 2007 International CES including the latest TechZones, special events and registration information, visit www.CESweb.org, the interactive source for all International CES information.

Note to Journalists:
General press and analyst registration and CES news is available at www.CESweb.org. Journalists are encouraged to arrive in Las Vegas by Saturday, January 6 to take advantage of all the CES press events.

ABOUT CEA:
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 2,100 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA's members account for more than $125 billion in annual sales. CEA's resources are available online at www.CE.org, the definitive source for information about the consumer electronics industry. CEA also sponsors and manages the International CES - Defining Tomorrow's Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.