Contact: Kristopher Jones, 202-429-5486

WASHINGTON, April 8 /Standard Newswire/ -- Leading executives from Adobe, CNN and ESPN will discuss broadcasting's new realities, specifically how technology is shaping content creation, delivery and monetization. The Super Session will be held Monday, April 12 at the NAB Show in Las Vegas.

Adobe senior vice president John Loiacono will lead the session along with Michael Koetter, CNN vice president of News Technology Planning and Development and Damon Phillips, vice president of ESPN3.com, who will discuss how changing business practices and production pipelines are necessary to stay profitable in today's evolving media landscape.

"Broadcast and media companies worldwide are being challenged to build profitable businesses around their digital content," said Loiacono. "By coupling sophisticated online business analytics with stunning creative workflow tools, Adobe is empowering content owners to create, deliver and optimize beautiful, high-impact digital experiences across media and devices."

In the session, Koetter will share how CNN is using file-based media for next-generation news production; how the network is connecting workflows across the field, bureaus, and production centers; and how CNN is aligning on-air content with digital platforms. Koetter oversees strategic planning and technology development for CNN's newsgathering, production, graphics and digital library systems.

Phillips will present how ESPN3.com is capitalizing on its online presence, and how ESPN3.com is using technology to reach the widest possible audience on multiple broadcast platforms. Phillips is charged with general management and strategic oversight of ESPN's online television network overseeing product development, operations, programming and production. He also works closely with Disney and ESPN Media Networks and ESPN Consumer Marketing and Sales to provide value to distribution partners and advertisers.

"The new reality of the broadcasting business is about the art of creating great content, as well as the science of building an active audience across multiple platforms and increasing the lifetime value of your content," said Loiacono. "This session aims to explore some of the tough issues facing media companies today and initiate a dialogue about how the industry is using technology to move forward in this changing environment."

As senior vice president and general manager of Adobe's Creative Solutions Business Unit, Loiacono leads the development of Adobe's creative and rich media solutions (including Adobe Creative Suite) which empower creative professionals, enterprises and consumers to continually innovate and advance how the world engages with ideas and information.

About the 2010 NAB Show
The NAB Show will take place 10-15 April, 2010 in Las Vegas (exhibits open 12 April). It is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. Complete details are available at www.nabshow.com.

News media registration is now available online. Click here to register as press for the NAB Show.

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.