MSNBC Beats CNN in Primetime in October
MSNBC Out-Rates CNN at 7, 8, 9 and 10 PM Among A25-54
CNN in Fourth Place in Primetime in A25-54
Contact: Kathy Kelly-Brown, NBC Universal, 212-664-3457, Kathy.Kelly-Brown@nbcuni.com
NEW YORK, Oct. 27 /Standard Newswire/ -- MSNBC out-rated CNN in primetime in October 2009, among both total viewers and the key Adults 25-54 demographic, according to data from Nielsen Media Research. MSNBC beat CNN soundly in every hour of primetime in October, including for the first time at 10 p.m. ET as a repeat of "Countdown with Keith Olbermann" drew more A25-54 than "Anderson Cooper 360" (218,000 vs. 210,000). Following are MSNBC ratings highlights for October 2009:
· In primetime (Mon-Sun, 8-11 p.m. ET), MSNBC out-rated CNN by 26% in A25-54 (234,000 vs. 186,000) and by 5% in total viewers (699,000 vs. 664,000). In weekday primetime (Mon-Fri, 8-11 p.m. ET), MSNBC out-rated the fourth-ranked CNN by 25% in A25-54 (252,000 vs. 201,000) and by 13% in total viewers (830,000 vs. 737,000).
· CNN finished in fourth place among the four cable news networks in A25-54 at 7, 8 and 10 p.m. in October, and in third place at 9 p.m.
· MSNBC is the #1 news network in primetime among younger viewers, Adults 18-34 (73,000).
· "Countdown with Keith Olbermann" soundly beat CNN's fourth-place Campbell Brown by 83% in A25-54 (294,000 vs. 161,000) and by 57% in total viewers (1,015,000 vs. 648,000). "Countdown" also out-rated HLN's "Nancy Grace" by 9% in A25-54 (294,000 vs. 269,000) and by 22% in total viewers (1,015,000 vs. 830,000). At 10 p.m., the repeat of "Countdown" beat the fourth place "Anderson Cooper 360" among A25-54 for the first time (218,000 vs. 210,000).
· "The Rachel Maddow Show" beat CNN's "Larry King Live" at 9 p.m. by 10% among A25-54 (246,000 vs. 224,000) and by 5% in total viewers (880,000 vs. 842,000). This is the 9th time in 13th months since launching last September that "TRMS" has out-rated "Larry King."
· "Hardball with Chris Matthews" at 7 p.m. out-rated CNN's fourth place "Lou Dobbs Tonight" by 12% in A25-54 (182,000 vs. 163,000) and by 3% in total viewers (649,000 vs. 631,000).
· "The Ed Show" virtually tied CNN's "The Situation Room" among A25-54 in October 2009, (150,000 vs. 151,000).
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