Contact: Laura Hart, For NAB Show Inquiries, Beck Media & Marketing, 310-689-7215; Kristopher Jones For NAB Inquiries, NAB, 202-429-5486
WASHINGTON, April 5 /Standard Newswire/ -- The NAB Show, the annual conference and expo for professionals who create, manage and distribute entertainment across all platforms, has announced the participants in a Super Session titled "Augmented Reality: Entertainment Meets Ubiquitous Computing." Augmented reality (AR) is an emerging form of experience in which the real world is enhanced by computer-generated content specific to a location and to an activity. The 2010 NAB Show takes place April 10-15, in Las Vegas.
The panel will feature industry pioneers Rebecca Allen, director, Nokia Research Center; Gene Becker, managing director, Lightning Laboratories; Chetan Damani, founder and CEO, acrossair; Joe Garlington, creative vice president, interactive projects, Walt Disney Imagineering; and Bruno Uzzan, CEO and co-founder, Total Immersion. They will examine how augmented reality (AR), mixed reality (MR) and alternate reality games (ARG) provide new forms of entertainment and new ways of transmitting information by dissolving the boundaries between the real and the virtual.
"Augmented reality is a concept that is beginning to change media, entertainment and marketing in tangible, exciting ways," said Chris Brown, executive vice president, conventions & business operations for the NAB Show. "We are very pleased that this group of leaders in the space will be at the NAB Show to share their groundbreaking work and insight into what's next for content."
Chetan Damani is founder and CEO of acrossair, a company dedicated to building advanced iPhone games and augmented reality applications using the OpenGL library. Previously, Damani launched several successful companies in the internet space, including Imano, a full service interactive agency with clients such as Nestlé, Citibank and Hotels.com.
As CEO and co-founder, Bruno Uzzan in the driving force behind the growth of Total Immersion, the global leader in augmented reality and a pioneer in commercializing the technology. Based in Paris, Total Immersion has a presence in Los Angeles, Paris, London and Hong Kong, and has an impressive client roster that includes Mattel, McDonalds, Disney, Coca-Cola, Nike, Twentieth Century Fox and Nissan Motors.
Two-time Emmy winner Seth Shapiro is a leader in the profitable application of new technology to emerging business models. He has managed digital media initiatives with Walt Disney Company, DIRECTV, Comcast, TiVo, Time Warner Cable, Showtime, HBO, STARZ, and many others, including a variety of startups, venture and private equity partners. Shapiro is principal of New Amsterdam Media, a partner at the Opportunity Management Company, and co-founder of Media Valuation Partners, a leading firm specializing in the economics of media, entertainment and emerging technologies.
About the 2010 NAB Show
The NAB Show will take place 10-15 April, 2010 in Las Vegas (exhibits open 12 April). It is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. Complete details are available at www.nabshow.com.
News media registration is now available online. Click here to register as press for the NAB Show.
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.