'Vote Your Values' $1 Million Campaign to Highlight Fiorina with Crucial Pro-Life Latino Voters

Contact: Kerry Brown, Susan B. Anthony List, 703-470-1926, kbrown@sba-list.org 

WASHINGTON, July 27 /Standard Newswire/ -- Today the Susan B. Anthony List launched a $100,000 voter education campaign in conjunction with a $1 million effort headed by the Latino Partnership for Conservative Principles in an effort to educate Hispanic voters about the pro-life qualifications of U.S. Senate candidate Carly Fiorina.

"Poll after poll shows that the overwhelming majority of Latino voters call themselves pro-life and that Latino voters are comprising an increasing percentage of the voting block," said Susan B. Anthony List President Marjorie Dannenfelser.  "We've been waiting for Carly Fiorina since the day Barbara Boxer was elected.  Carly embraces and advances the rights of women and unborn children, following in the footsteps of the earliest women in politics.  This is important to all Californians and especially to the Hispanic community."

The $100,000 effort will include a bus tour to areas of high Hispanic population as well as a Google ad campaign targeting California Latino voters.  Ads will target Hispanic voters concentrated in 8 Congressional districts with a heavy Hispanic population through a network blast using content searches and high-traffic websites to demographically target Latino web-users.

The Google ad campaign alone has the potential to reach a minimum of 3 million Hispanic voters.  Ads will appear in English or Spanish based on the language of the specific website or the individual's browser language setting.  The landing website will first appear in English with the option to translate the site into Spanish. 

The SBA List Candidate Fund was the first pro-life group to endorse Carly Fiorina for U.S. Senate.  Its $215,000 independent expenditure campaign in the days leading up to the primary highlighted her strong leadership and pro-life stance through an aggressive online advertising and e-mail campaign, targeted calls to 600,000 registered voters and direct fundraising from its membership.

"Our concentrated efforts in this latest campaign aim to help Latino voters understand that there could be no greater contrast between Carly Fiorina and Barbara Boxer, who has continually imposed her increasingly unpopular pro-abortion agenda on her Latino constituents and on all Californians," Dannenfelser said.  "Paired with her consistently pro-abortion voting record, Boxer's support for the federal health care bill including taxpayer-funded abortion should tell Latino voters everything they need to know about which candidate does and does not represent their views."

Carly Fiorina will challenge 18-year incumbent Barbara Boxer in the November general election. As EMILY's List-endorsed candidate, Boxer holds a 0 percent NRLC voting record in the 111th Congress and has been one of the Senate's most aggressive champions of abortion rights.

The Susan B. Anthony List plans to spend $6 million on voter education in the midterm elections, including $3 million on key Senate races. The Susan B. Anthony List is a nationwide network of over 280,000 Americans, residing in all 50 states, dedicated to mobilizing, advancing, and representing pro-life women in politics.  Its connected Candidate Fund increases the percentage of pro-life women in the political process.

For further information, please contact Kerry Brown at (703) 470-1926 or kbrown@sba-list.org.