Contact: Wanda Ahmadi, Bloomingdale's Public Relations, 310-772-2114, wanda.ahmadi@bloomingdales.com

LOS ANGELES, April 1 /Standard Newswire/ -- The Cancer Schmancer Foundation today released the following media advisory:

WHEN: Saturday, April 5, 3 p.m.

WHO: Fran Drescher, actress, New York Times best-selling author, women's health advocate, and President and Visionary of the Cancer Schmancer Foundation

WHERE: Bloomingdale's Beverly Center, Dresses On 2 8500 Beverly Boulevard, Los Angeles, CA 90048

WHAT: Fran will be on-hand to greet guests and raise awareness for the importance of Stage 1 diagnosis of all women's cancers in support of the Cancer Schmancer Foundation. Fran will autograph her DVD, "Cancer Schmancer Tea Party" as a gift with a $250 regular-price dress purchase. Ten percent of the day's dress sales at Bloomingdale's stores nationwide will be donated to the Cancer Schmancer Foundation. Plus, customers will receive a 10 percent savings on their purchase of a dress on that day only.

MEDIA OPPS: Photographs and interviews with Fran Drescher.

Based on her second New York Times best seller, "Cancer Schmancer," Fran Drescher has launched Cancer Schmancer as a two-pronged non-profit organization dedicated to ensuring all women's cancers are diagnosed in Stage 1, when they are most curable. To this end, the Cancer Schmancer Foundation educates women on the risk factors, early warning signs, and tests that are available for early detection of women's cancers. The Cancer Schmancer Movement advocates for improved women's cancer healthcare legislation. For more information, visit http://www.CancerSchmancer.org.  

Bloomingdale's is America's only nationwide, full-line, upscale department store; and a division of Macy's, Inc. It was founded in 1872 and currently operates 40 stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Minnesota, Georgia, Florida, Nevada and California. For more information or to shop any time, visit http:www.bloomingdales.com