-- Content Central returns to the Show floor; Content Theater to reveal how uniting content and technology creates the world's most innovative entertainment --

Contact: Dennis Wharton, NAB, 202-429-5350

WASHINGTON, Nov. 18 /Standard Newswire/ -- The 2009 NAB Show, held April 18-23 in Las Vegas, will include new pavilions and exhibitors showcasing the latest developments in 3D, mobile solutions, IPTV and content, show organizers announced today. The NAB Show will once again put content and the content lifecycle in the spotlight through an unparalleled array of 1,600+ exhibits, featuring the industry's top innovators, including Show partners Sony, Thomson, Panasonic, Canon, Dolby, Evertz, Harris, JVC, Ross Video and Vitec Group. Other major exhibitors that reflect the leading edge in content development include Accenture, Adobe, Autodesk, Cisco, Google, HP, Microsoft, NEC, QUALCOMM, Inc./Media FLO and Quantel.

"The new pavilions featured on the exhibit floor will allow content professionals from all sides of the broader-casting spectrum to come together to share experiences, explore opportunities and examine new business models for distributing content over next generation platforms," said NAB Executive Vice President of Conventions and Business Operations Chris Brown. "We look forward to providing the content community with an even sharper focus around the balance between content development and distribution during the 2009 NAB Show."

New pavilions at the NAB Show include:

• Content Commerce Pavilion is produced in partnership with VideoNuze and located within Content Central. This area will unite all members of the content community to facilitate business to business information sharing and innovation, explore opportunities and examine new business models for distributing content over next generation platforms.
   
  "I'm thrilled that VideoNuze is partnering with NAB to create the Content Commerce Pavilion at the 2009 NAB Show," said Will Richmond, editor and publisher of VideoNuze. "The broadband video industry is exploding with content and technology choices; this will be a premier opportunity to see the latest monetization, video platform, syndication, and ad support technologies that will expand audience reach for content owners."
   
• Mobile Solutions Pavilion is produced in partnership with Mobile Entertainment Forum (MEF) and will showcase the latest in mobile technologies including: standards, handsets, advertising applications and end-to-end mobile solutions.
   
  "We are excited about our ongoing relationship with NAB and the partnership to help create the Mobile Solutions Pavilion at the 2009 NAB Show," said Jim Beddows, board chairman for MEF Americas. "The rapid acceleration of video consumed through mobile devices bodes well for cross-platform opportunities and for the content industry as a whole."
   
• 3D Pavilion includes the latest in stereoscopic and auto stereoscopic technologies. This area will feature 3D software tools for content professionals looking to create cutting-edge 3D footage. Participating first time exhibitors include Phillips 3D Solutions and 3ality Digital.
   
  "Exhibiting at the NAB Show is vital for Philips 3D Solutions," said Bjorn Teuwsen, manager of marketing and communications at Phillips 3D Solutions. "The NAB credo 'where content comes to life,' will become reality when you experience the new dimension of our immersive 3D displays."
   
• NHK Pavilion will include a super hi-vision theater and an integral 3D television system, a new development in 3D technology that reproduces the 3D effect in HDTV without being sensitive to viewer position. Japan's terrestrial digital broadcasting system, ISDB-T, will also be displayed at the pavilion, featuring an innovative application that shows how mobile DTV services can be utilized for emergency warning systems.

Pavilions returning this year include the IPTV Pavilion, produced in partnership with Telephony and Broadcast Engineering magazines, and an array of international pavilions. Occupying over 15,000 square feet of exhibit space, the International Pavilions at the 2009 NAB Show will include representatives from France, Bavaria, Belgium, Brazil, India, the UK and Italy.

About the 2009 NAB Show
The NAB Show will take place April 18 - 23, 2009 in Las Vegas (exhibits open April 20). It is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. Complete details are available at www.nabshow.com.

Online registration will soon be available for news media reporters interested in covering the NAB Show.

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. As the voice of more than 8,300 radio and television stations, NAB advances their interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.