Headline
Capitalize headlines as titles (no all caps or special characters). Use action words and avoid exclamation or question marks. Headlines should be under 23 words for Google News.
Contact
Include name, position, organization, phone number, and website so reporters can quickly reach you. A live contact is preferred to voicemail.
Opening Paragraph
Start with city, state, date. Provide unbiased facts covering who, what, when, where, and why. Write in third person unless quoting, and get to the point immediately.
Body
Add detailed information and quotes. Include engaging statements here. Anticipate questions reporters may ask and answer conversationally.
Closing (Optional)
Offer links or a photo, and add a brief statement about your organization or subject.
Overall
Connect your release to newsworthy topics to boost responses. Keep it under 400 words and focused on journalists and editors, not customers. Avoid advertising language, or the release will be rejected.
For punctuation tips we suggest: https://academics.umw.edu/swc/files/2025/02/AP-Style.pdf
You may choose to employ a professional public relations company to write a news release for you and formulate a campaign to create interest from the media. Below are the firms that use our service and links to their sites.
A. Larry Ross Communications
The Adams Group
Advocacy Ink
Ambassador Advertising Agency
Bee-line Communications, Inc.
Big Click Syndicate
Biscuit Media Group
Boelter+Lincoln
Carmel Communications
Clarke & Associates
Cooke Media Group
CV Strategies
Daniel Ripley-Burgess
EPIC
Erbach Communications Group
Full Court Press
Gateseven Media Group
GEM Public Relations
Guardian PR + Events
Hamilton Strategies
Him First Media Group
Hirons & Company Communications
I AM PR
ICON Media Group
InChrist Communications
Infinity Concepts
Inspire Buzz
Internos Marketing
J.W. Morton & Associates
Janson Media
KC Communications
Kurth Lampe
Lambert, Edwards & Associates
LightQuest Media
M+R Strategic Services
Mahoney Media Group Inc.
Max Borges Agency
Mitchell and Company
MNS Publicity
Net Media Consultants
NewDay Media
Outreach Events
Peppercom
Perdicus Communications
Pinkston Group
PrimeStar Publicity
Pure Publicity
Qorvis Communications
Resound Marketing
Righteous PR
Rogers & Cowan
Russell Public Communications
Scribe Strategies and Advisors
SightShift
SMB Public Relations
Spot Mill
SS+K
TC Public Relations
Teresa Tomeo Communications
The DeMoss Group
Two|PR
VMS Communications
Weber Shandwick
Windhover Media
WIT PR
Worldlink Media Consultants
Wragg & Casas