NEWS PROVIDED BY
Mars Media
Nov. 19, 2025
ORLANDO, Nov. 19, 2025, /Standard Newswire/ — Grammy-winning artist Kaya Jones has joined forces with leading blockchain innovators to launch a first-of-its-kind charitable music initiative—one that feeds families in Ethiopia while reshaping how fans can directly support independent artists.
Today, Jones released the official music video for “Rise”, produced by Mars Media, as a digital collectible NFT through The JACY Project, the blockchain ecosystem that elevates brands, charities, and organizations. The charitable release features two collectible digital assets, the Orange Tier NFT priced at $10 and the Gold Tier NFT priced at $100.
“This isn’t just a music video, and this isn’t just art,” said Michal Russo, owner of Mars Media. “This is where ministry and art collide with mission.”
Interested parties can learn more at https://bit.ly/JointheRISEMovement
A portion of proceeds from every NFT will support The Treasured Foundation in providing laying hens to families in Korah, Ethiopia—reviving a long-standing annual tradition paused last year due to funding challenges. These chickens offer both immediate nutrition through eggs and reliable income through egg sales, creating meaningful, sustainable change for families living in extreme poverty.
The launch also highlights a new model for artist sustainability. Jones—formerly of The Pussycat Dolls—has been outspoken about the financial and personal exploitation common in the mainstream music industry. Traditional streaming platforms often yield just a few hundred dollars from millions of views or listens, leaving most artists without viable income.
By contrast, collectible NFTs allow fans to directly support the creators they believe in, ensuring their contributions reach artists and charitable partners rather than large streaming or distribution platforms.
The “Rise” NFT collectible officially drops at 1 p.m. on November 19.
Media contact:
Kristin Yarbrough
Kristin@fortunemusicmanagement.com
(813) 297-1695
SOURCE Mars Media