In his fourth book, David Gottfried takes on that question, then asks readers what they can do with their own influence
NEWS PROVIDED BY
Regen360 Inc.
Oct. 13, 2026
SAN FRANCISCO, Calif., Oct. 13, 2026 /Standard Newswire/ — David Gottfried, a founder of the Green Building Movement, is releasing his fourth book, Regen360: An Operating System for a Regenerative Earth, on October 20, 2026. After three and a half decades launching one of the world’s largest regeneration efforts and changing how buildings are designed, built, and operated, he thinks of this newest book as an offering.
“We have green building, we have batteries, we have electric vehicles, and all of it is real progress,” Gottfried said. “But the trouble sits underneath all that, in the soil and the oceans and in how we decide what counts as valuable. It’s like putting solar panels on the Titanic.”
His answer is the Earth Code, fifteen equations interwoven throughout Regen360. The first one sets the standard for the rest: if it destroys life, then it is false. Another states that we are nature, not separate from it, so killing nature means killing home, and killing self.
The book is part memoir, part systems argument, part personal reckoning. There are no footnotes and no frameworks to work through, which Gottfried says is deliberate, because story is how people have always learned the things that changed them.
Asked about the writing process, Gottfried answered in chess terms. “It was the greatest chess game of my life, on five dimensions. You’ve got today, you’ve got tomorrow, you’ve got the past. Then you’ve got technology moving at one speed and people moving at another. That gap is where we are right now, and we need to fill it with urgency … the earth is losing time on this.”
Gottfried poses a simpler mission to readers than the book’s vast scope. “Ask what you can contribute inside your own sphere of influence, starting today,” he said. “People tell me that I have a global platform, as if that means I am the only one who can make a meaningful difference. I’d push back on that, because everyone has a body, a household, a job, and a community, and most of us are unaware of how much of that we’re already in charge of.”
Regen360: An Operating System for a Regenerative Earth is available now for preorder on Amazon and anywhere books are sold. Gottfried will be speaking and signing books at Greenbuild 2026 in New York, October 19 through 23, with more keynotes, signings, and podcast appearances to follow.
About David Gottfried
David Gottfried co-founded the U.S. Green Building Council and founded the World Green Building Council, now in 85 countries. He is founder and CEO of Regen360 Inc. and hosts the Regen360 Podcast. His previous book, Explosion Green, won the Independent Book Awards Grand Prize. He lectures at Stanford and lives in Northern California. For more information, visit regen360.net.
SOURCE Regen360 Inc.
CONTACT: David Gottfried, 510-846-0948, dg@regen360.net